Privacy & Cookie Policy

Last Updated: July 11, 2025

Introduction

Strouden, your trusted partner in veterinary medical supplies (“we,” “us,” “our,” or “Company”) is committed to protecting the privacy and security of our users’ personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website and use our services related to veterinary surgical supplies, sutures, skin adhesives, and staplers.

This policy applies to all users of our website and services, including veterinary professionals, healthcare institutions, and other visitors to our site. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Company Information and Contact

Strouden
10 Grand Central

Email: Accounts@strouden.com
Phone: 917 399 2141

For privacy-related inquiries, please contact us at: privacy@strouden.com

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

Contact Information:

  • Name, email address, phone number
  • Professional title and veterinary practice information
  • Mailing address and billing address
  • Emergency contact information for urgent orders

Professional Information:

  • Veterinary license numbers (where required)
  • Practice specialization and service areas
  • Purchase history and product preferences
  • Professional certifications and affiliations

Account Information:

  • Username and password
  • Account preferences and settings
  • Order history and transaction records
  • Communication preferences

2.2 Automatically Collected Information

Website Usage Data:

  • IP address and geolocation information
  • Browser type, version, and operating system
  • Device identifiers and characteristics
  • Pages visited, time spent on pages, and navigation patterns
  • Referring websites and search terms
  • Date and time stamps of website activities

Technical Information:

  • Server logs and error reports
  • Website performance metrics
  • Security monitoring data

3. Cookies and Tracking Technologies

3.1 Types of Cookies We Use

Essential Cookies:

  • Required for website functionality and security
  • Enable core features like shopping cart and user authentication
  • Cannot be disabled without affecting website operation

Analytics Cookies:

  • Google Analytics for website traffic analysis
  • Performance monitoring and user behavior insights
  • Help us improve website functionality and user experience

Marketing Cookies:

  • Track marketing campaign effectiveness
  • Enable personalized content and product recommendations
  • Support retargeting and advertising optimization

3.2 Third-Party Cookies

Our website may use third-party services that place cookies on your device:

  • Google Analytics: Web analytics service
  • Google Ads: Advertising and remarketing platform
  • YouTube/Vimeo: Embedded video content
  • Social Media Platforms: Integration for sharing and connectivity

3.3 Cookie Management

You can control cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and Site Permissions

Please note that disabling certain cookies may affect website functionality.

4. How We Use Your Information

4.1 Primary Business Purposes

Order Processing and Fulfillment:

  • Process and ship veterinary surgical supplies
  • Manage payment transactions and billing
  • Provide customer service and order support
  • Handle returns, exchanges, and warranty claims

Account Management:

  • Create and maintain user accounts
  • Authenticate user access and maintain security
  • Store order history and preferences
  • Provide personalized product recommendations

Communication:

  • Send order confirmations and shipping notifications
  • Provide product updates and safety information
  • Respond to customer inquiries and support requests
  • Send newsletters and promotional communications (with consent)

4.2 Business Operations

Website Improvement:

  • Analyze website usage and performance
  • Identify and fix technical issues
  • Optimize user experience and navigation
  • Develop new features and services

Legal Compliance:

  • Meet regulatory requirements for medical device distribution
  • Maintain records for FDA compliance and auditing
  • Respond to legal requests and investigations
  • Protect against fraud and security threats

5. Legal Basis for Processing

We process your personal information based on the following legal grounds:

Contract Performance: Processing necessary to fulfill our contractual obligations, including order processing, delivery, and customer service.

Legitimate Business Interests: Activities that support our business operations, such as fraud prevention, website security, and business analytics.

Legal Compliance: Processing required to comply with applicable laws, regulations, and industry standards, including FDA medical device regulations.

Consent: For marketing communications, newsletter subscriptions, and optional data processing activities where we have obtained your explicit consent.

6. Information Sharing and Disclosure

6.1 Service Providers

We may share your information with trusted third-party service providers who assist us in:

  • Payment processing and fraud prevention
  • Shipping and logistics services
  • Website hosting and technical support
  • Customer service and communication platforms
  • Marketing and analytics services

6.2 Business Partners

Manufacturing Partners: We may share relevant information with our manufacturing partners for:

  • Product development and quality assurance
  • Regulatory compliance and reporting
  • Supply chain management
  • Customer support coordination

6.3 Legal Requirements

We may disclose your information when required by law or to:

  • Respond to subpoenas, court orders, or legal process
  • Comply with regulatory investigations or audits
  • Protect our rights, property, or safety
  • Prevent fraud, abuse, or security threats

6.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to confidentiality obligations.

7. Data Security

We implement comprehensive security measures to protect your personal information:

Technical Safeguards:

  • SSL/TLS encryption for data transmission
  • Secure server infrastructure and firewalls
  • Regular security audits and vulnerability assessments
  • Access controls and authentication systems

Administrative Safeguards:

  • Employee training on data protection
  • Regular security policy updates
  • Incident response procedures
  • Vendor security requirements

Physical Safeguards:

  • Secure facilities with restricted access
  • Environmental controls and monitoring
  • Equipment disposal procedures

8. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce agreements
  • Support business operations and customer service

Specific Retention Periods:

  • Account information: Duration of account plus 7 years
  • Transaction records: 7 years for tax and audit purposes
  • Website usage data: 2 years unless required longer by law
  • Marketing communications: Until you opt out or withdraw consent

9. Your Privacy Rights

9.1 General Rights

Access: Request information about the personal data we collect and process about you.

Correction: Request correction of inaccurate or incomplete personal information.

Deletion: Request deletion of your personal information, subject to legal retention requirements.

Data Portability: Request a copy of your personal information in a portable format.

Opt-Out: Withdraw consent for marketing communications and optional data processing.

9.2 State-Specific Rights

California Residents (CCPA/CPRA):

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of sale of personal information
  • Right to non-discrimination for exercising privacy rights
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information

Virginia Residents (VCDPA):

  • Right to access, correct, and delete personal data
  • Right to data portability
  • Right to opt-out of profiling and targeted advertising

Other State Rights: We will comply with applicable state privacy laws as they come into effect.

9.3 Exercising Your Rights

To exercise your privacy rights:

  • Email: privacy@strouden.com
  • Phone: 917 399 2141
  • Mail: Privacy Officer, Strouden, 10 Grand Central

We will respond to verified requests within the timeframes required by applicable law.

10. Children’s Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. If you believe we have collected information from a child under 13, please contact us immediately.

11. International Data Transfers

As we work with international manufacturing partners, your personal information may be transferred to and processed in countries outside the United States. We ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses
  • Adequacy decisions by relevant authorities
  • Other legally approved transfer mechanisms

12. Marketing Communications

12.1 Email Marketing

We may send you marketing emails about:

  • New veterinary products and supplies
  • Educational content and industry updates
  • Special offers and promotions
  • Company news and announcements

12.2 Opt-Out Options

You can opt out of marketing communications by:

  • Clicking the unsubscribe link in emails
  • Contacting us at Accounts@strouden.com
  • Updating your account preferences
  • Calling 917 399 2141

CAN-SPAM Compliance: We comply with the CAN-SPAM Act and include clear sender identification, truthful subject lines, and easy opt-out mechanisms in all commercial emails.

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will:

  • Post the updated policy on our website
  • Update the “Last Updated” date
  • Notify you of material changes via email or website notice
  • Obtain consent for changes that significantly affect your rights

We encourage you to review this policy regularly to stay informed about how we protect your information.

14. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices:

Privacy Officer
Strouden
10 Grand Central

General Inquiries:
Email: Accounts@strouden.com
Phone: 917 399 2141

This policy is designed to comply with applicable privacy laws including CCPA, VCDPA, and other state privacy regulations. We are committed to maintaining the highest standards of data protection for our veterinary professional customers.